Every tool, app and site must offer an intuitive interface and be a pleasure to use. The framework should always be invisible.
Every project should start with strategy before tactics, customer experience before tools, design before build.
Human-centric, lean UX approach that includes brainstorming and ideation, rapid prototyping and an iterative process to develop and deploy products that customers will enjoy.
Focus on a platform agnostic perspective — ensuring content is available on the customer's desired platform.
Deliver the best possible experience for each device. It's about how the customer wants to interact.
I believe in never launching looking incomplete — customers will rarely notice that some feature is missing, but they'll notice if a feature doesn't work as expected. Iterate and update as needed, and ensure the product does what it is supposed to do and does it very well. And then break stuff. We can make it better, we have the technology.