A quick overview
I started out as a marketing copywriter in the mid-1990s and have grown into a digital team leader delivering user experience design and strategy.
I can throw together a great sentence, design a delightful website or a killer mobile app. I've managed budgets, clients, relationships, staff, vendors, and projects both agile and waterfall. Each job, each industry, I've been happily delivering award-winning communications and focused on the best possible customer experience. And hey, I was recently in consideration for a 2018 Pulitzer Prize for Local Journalism.
Here's a quick look from now to then...
(April 2019 — present)
Create happy customers as a Genius for an Apple retail store. Every day I get the opportunity to help customers get the most from their journey with Apple products. So much fun! ACiT & ACMT certified.
Digital Strategy Consultant
(Oct 2018 — present)
Provide digital communications, brand and presence strategic guidance for small businesses and non-profits in DC. Design and build websites and online identities for clients, advising on social media reach, audience acquisition, brand, marketing and KPI metrics.
Director of Digital Strategy
(Feb 2018 - Oct 2018 — Left due to reduction in force)
Responsible for guiding and overseeing the web strategy team with an emphasis on applying and blending best practices and modern processes in user interface (UI) / user experience (UX) design, content strategy, usability, analytics, and front-end development.
Director, Interactive Media
(2011 - 2018)
Stars and Stripes
Lead a team of developers & designers to build web and mobile applications (form, features and functionality) in three offices around the world.
(2010-2011 freelance position)
Managed the client relationship and user experience design for web development projects.
Director, Customer Experience
Heritage Travel, Inc. (gozaic.com)
Start up travel company that blew up during the great recession, CEO fired. Messy but great job and team.
Manager, Interactive Communications
Launched a new website, CMS and branding for a leading antitrust law firm that sadly no longer exists.
Senior Marketing Communications Manager
Traveled the world creating marketing campaigns, writing customer service scripts, visiting call centers and being impressed by a great team.
Freelance web strategy for Verizon, Audible, agencies and more.
Change management consultant on a two-year contract, building web tools and sites.
Content Architect / Copywriter
People Business Network
Marketing agency that morphed into a B2B SaaS company that didn't survive the bubble popping.
Marketing Communications Copywriter
Copywriter for web, email and print marketing.